A Slow and Experimental Approach to Art-Making
CLIENT
SAOL NUA
TIMELINE
08/2020 - 04/2022
SERVICES
CREATIVE DIRECTION, PHOTOGRAPHY, WRITING
Saol Nua, meaning new life in Irish, is a process-oriented jewellery brand that captures the possibility of creative play. Behind the brand is an artist born to the rolling countryside of Ireland. You’ll find Gemma’s work bound with the same playful and candid energy she brings into the room.
Gemma came to us with some foundational branding in place (logo, colours, moodboard), and we’ve been working together to build a visual identity and voice for Saol Nua. We’ll continue to work with Gemma to grow the brand through photography, writing, and social media support.
Saol Nua is a collection of jewellery that breathes new life into found and forgotten materials. Artist and jeweller, Gemma McCutcheon, observes the interaction between natural and built landscapes through an ongoing process of experimentation and play.
“Working with Sam & Alvaro was a very natural and collaborative process. Their work speaks to who they are as people: peaceful and considered. Bringing a curious mind to our project, they brought to life our vision in the perfect way. Authentically creative, intimate and beautiful is how I would describe Similar Space.”
—Gemma M., Owner of Soal Nua
MORE WORK: WIRTH,INDIGENOUS WOMEN OUTDOORS, OBABIKA, ALL