Conscious Fuel for the Body and Mind

 

CLIENT
FED

TIMELINE
06/2020 - 12/2020

SERVICES
DESIGN, PHOTOGRAPHY, STRATEGY

 

Fed is an environmentally mindful nutrition startup that offers healthy, expert-crafted meals at the ready. Our food industry isn’t always transparent; information can be misleading, challenging to navigate, and just plain overwhelming. Fed makes it a priority to source, plan and prepare meals that will meet 100% of our recommended daily nutrient intake. 

We worked with Fed to strengthen their brand identity and bolster brand awareness. Recognizing people’s appetite for a backstory, we spent a lot of time with the kitchen team to build a stronger sense of familiarity and comfort between Fed’s online audience and the experts making their food.

 
 
fed-east-van-bees-raw-urban-honey-jar
 
fed-bagging-orders-action-shot
 
fed-agro-and-cereal-flatlay
 
fed-tofu-vegetable-dish
 
fed-burrito-bowl-glass-of-water
 
fed-branded-mask-on-head-chef

It’s true what they say: we are what we eat. The food we consume directly determines the composition of our bodies. When we fill ourselves with nourishing food, it helps bring clarity and comfort to our physical and mental well-being.

fed-insta-post-mockup-food-spread
 
fed-motion-insta-grid-mockup
 
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Over the course of 6 months, we helped Fed find their footing in Vancouver’s bustling food scene. We branded and launched their temporary drive-through grocery store (in rapid response to covid-19), facilitated more than 20 local partnerships, and grew the @fed_hq Instagram following and engagement, all of which led to a record number of member sign ups for every month we worked with them.